Starter cluster article
Google Ad Grant CTR requirements: why relevance drives account health.
CTR performance is one of the clearest indicators that your account is sending the right signal to Google. A healthy ad experience usually means the keywords, ad copy, and landing page all line up.
Key ideas
- • CTR is a signal of relevance and usefulness
- • Weak keyword targeting can drag down performance quickly
- • Stronger landing page alignment often improves the overall account experience
Related resources
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