Starter cluster article
Google Ad Grant conversion tracking: why nonprofits need to measure the right actions.
Tracking matters because it tells you whether your grant is generating meaning, not just clicks. For nonprofits, that often means donations, newsletter signups, volunteer enquiries, or service requests.
What to measure
- • Donations and donation confirmation paths
- • Volunteer signups or programme enquiries
- • Contact form submissions and important follow-up actions
Related resources
Want a clearer view of what your grant is actually driving?
A strong tracking setup makes it easier to understand which campaigns, pages, and messages are creating momentum.