Supporting resource
A nonprofit website checklist for Google Ad Grants.
Even a very good grant account can underperform if the website is unclear, slow, or disconnected from the promise made in the ad.
What a grant-ready website usually includes
- ✓ Clear value proposition near the top of the page
- ✓ Fast loading times and mobile-friendly layout
- ✓ Strong donation, volunteer, or contact paths that are easy to find
- ✓ Trust signals such as mission statement, impact stories, and contact details
- ✓ Simple navigation with clear calls to action
- ✓ Conversion tracking connected to the key actions you care about
Why this matters
Your ad can attract the right audience, but the website determines whether that audience feels confident enough to take action.
Related reading
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